When it comes to names, Ferrari is amongst the highest blue-chip brands on the planet. This has ensured that all their cars and licensed products have managed to not only retain their value, but eventually appreciate as valuable investments. Smaller licensed items —like pens, luggage, watches or keychains— all form part of the affordable entry points to the Ferrari ownership experience as an aspirational purchase, or a reaffirmation of ownership.
This particular keychain dates back to the 1960’s and would be the kind of accessory that would accompany the keys of a Ferrari Daytona or a Dino. It is finished in intricate cloisonné enamel, and in excellent condition for its age.